About Wellfold
Making Insurance Rewarding.
We’re transforming the relationship between insurers and policyholders by making insurance more rewarding, engaging, and valuable every day.
Not just when something in life goes wrong.
Our Story
The idea for Wellfold grew out of our work helping large brand retailers with their loyalty programs, while separately advising insurers.
We saw how the best programs made shopping rewarding by giving customers a great experience and a reason to return, laying the foundation for lasting relationships with the brands they loved.
It made us ask: why couldn’t insurance feel more like that?
Customers pay their premium but often feel like they don’t experience tangible value unless they file a claim…when something bad happens.
We founded Wellfold to bring that same sense of reward and appreciation to insurance, enabling insurers to engage their customers with everyday benefits and build ongoing relationships that extend beyond a bill or a claim.
But we knew the experience had to be effortless.
Nobody wants another card. That’s why we built Wellfold to work seamlessly with the credit and debit cards people already use. No new cards, just automatic rewards on everyday purchases.
Policyholders build rewards. Insurers build loyalty. Everybody wins.
Cyrus Sadiq, Founder & CEO
Insurers protect you when
something bad happens.
Wellfold rewards you
on the days in between.
Team & Advisors
Built by payments, loyalty, and insurance veterans.
Cyrus Sadiq
Founder & CEO
Cyrus Sadiq is the Founder and CEO of Wellfold, bringing over 20 years of experience across financial services, payments, insurance, and technology.
At Goldman Sachs, he structured credit card partnerships for some of the largest U.S. retailers, advised financial services companies, and invested on behalf of the firm's largest family office clients. He subsequently held senior investment roles, managing capital at several asset management firms.
Drawing on his deep experience across investing, payments, and loyalty, Cyrus founded Wellfold to reinvent the relationship between insurers and their customers.
He graduated from the University of Virginia with a B.S in Systems Engineering.
Glenn T. Shapiro
Advisor · Former President, Allstate Insurance
Andrew N. Mais
Advisor · Former President, NAIC · Senior Advisor, Deloitte
Wellfold is backed by accomplished entrepreneurs, investors, and senior executives from some of the world’s most respected financial institutions and category-defining companies.
Beyond capital, our investors bring deep industry expertise, influential relationships, and strategic access to help accelerate Wellfold’s growth.